Rees S • May 11, 2026

The $1.4 Million Med Spa Playbook: How Romeo Radulici Did It in Just Two Years

It is possible to make more than $1 million in revenue at your med spa, but understanding how to sell– and the time it takes is essential. Hayden Ralph, CEO of Jump Forward Media (JFM), sat down with Romeo  Radulici, owner of three VIO Med Spa locations– Avon, Toledo and Carmel– to talk about his success with working with JFM and the $1.4 million in revenue he generated in just two years.

Before Opening Your Spa

Radulici signed onto JFM prior to opening his first VIO location. He explained that before opening, “people already knew who we were, I want to thank you guys on the jump forward team for just absolutely killing it right out of the gates with us.” He explained that through all of his marketing efforts, both face-to-face and digital, he already had 1,000 followers prior to opening, many of whom were excited for treatments. 


Memberships

Another important factor that Radulici emphasized is the importance of memberships for his own business model. We’ve got over $100,000 that drops every month on the first,” he said. “So think about that—everything is covered for the month: rent, payroll, fixed expenses.” Memberships were the foundation for the revenue growth he experienced over the two years working with JFM. Treating customers well, combined with effective sales tactics, can lead to covering all your bills on just the first day of the month. This comes from a mutual trust between client and provider, as well as helping clients understand the value of the membership.


Making $1.4 million dollars in two years does not come without commitment and dedication to selling. You can put out ads and hope they book, but as Radulici explained, that doesn’t create lasting relationships. “We have to be great human beings. We have to work together. We check our egos at the door.” Being on the same level as the customer creates a positive experience and makes you want to return to your spa. Having the correct people to create that experience and sell products in an effective way makes it just that much easier to make a profit. 

Woman in black suit sits on floor, using a laptop, phone nearby.

5 Things Your Agency Isn't Doing for You (And What to Do About It)

By Rees S • May 11, 2026
You hired your marketing agency with the promise of growth, booked appointments and revenue. But looking at the numbers, month after month, you aren’t getting any of the results you were promised. Here are the 5 things that your agency ISN’T doing for you, but what Jump Forward Media does for our clients. Here are the 5 Things Your Agency Isn't Doing for You: #1: They’re Not Building a Strategy Around YOUR Goals. Most agencies are just throwing you into their templated system. It’s the same strategy they run for every single client. The problem with this is: Your spa isn’t like every other client. You have unique services, clientele & location. Your marketing should reflect that. If your marketing agency isn’t sitting down with you to make personalized goals and systems, then they’re flying blind- and probably wasting your budget. What Does Jump Forward Media Do About This? We build a roadmap to effectively and efficiently reach each of your marketing goals. This starts with a certain service you want to fill appointments for, or just overall brand awareness- we have proven strategies that we can adapt to work for your spa. This is exactly what your agency isn’t doing for you, but what JFM can do for your business. #2: They’re Not Communicating Clearly or Consistently. Do you feel like your business is falling through the cracks? You send an email- you don’t hear back. You schedule a call- it gets pushed back. You ask for a report- its a PDF file without any explanation. Poor communication is so frustrating and gives off the feeling that your business is not a priority. You deserve to know exactly what’s being done, what’s working and what’s being adjusted. What does Jump Forward Media do about this? We keep in constant communication. A dedicated account manager, help desk that is always available to answer questions and transparent reporting. This is exactly what makes JFM different- and what your agency definitely is not doing for you. There’s no chasing, wondering or surprises. #3: They’re not tracking what really matters. You might keep hearing great numbers for reach, impressions and engagement rate, but are those numbers really what get you booked appointments? Most agencies will help you optimize your metrics for their own numbers, not metrics that grow your business. If you can not pinpoint exactly what your marketing agency is doing to make revenue for your business, something is wrong. Your agency should be generating results that are measurable. What does Jump Forward Media do about this? JFM tracks exactly what your business needs to see. This includes: cost per lead, appointment bookings, return on ad spend and new patient acquisition. You will always know exactly how your marketing budget is producing for your business, something your current agency is not doing for you. #4: They’re not creating ads that convert. Just pumping out a bunch of ads is not the same as running ads that work. If your agency is launching ads with a proven creative strategy, precise targeting and continuous testing you’re paying for them to experiment, not for any real results. The med spa industry is already so competitive, so your marketing budget should be used in the most effective way, not just helping your agency test. Without a strategy your agency is just wasting time and money, there's no real chance for booked appointments. What does Jump Forward Media do about this? We have worked with over a thousand medspas to develop and strengthen our strategy to produce conversions. We have proven scripts, audiences and templates that will help you bring in appointments exactly what your agency is not doing. #5: They’re not adapting when things change. The digital marketing space changes constantly. A “set it and forget it” agency will keep running the same campaigns, creatives and targeting long after they should be. By the time this information comes back to you and your business, months of potential and budget could have gone to waste. Your agency should be dynamic, shifting campaigns and creatives to current trends and updates. What does Jump Forward Media do about this? We are constantly researching, updating and adapting to the current space. When something we are trying is not working, we will fix it. The same goes when something is working- we scale it. JFM is never on autopilot, we are constantly working to make sure your marketing is generating the results you deserve.